Jo was diagnosed with Parkinson’s when she was just 47 years old. At 54, she underwent a surgical treatment called deep brain stimulation (DBS).
This procedure, available on the NHS, is used to treat the some of the most severe symptoms of Parkinson’s. Although not a cure, it can bring back some quality of life to Parkinson’s sufferers.
This short film is extracted from a mini-series I co directed and filmed with Parkinson’s UK. It takes us back to the beginning and some of the defining moments in Jo’s decision to opt for DBS.
Sharing her journey with this life-altering condition, Jo has inspired many with her insight, wisdom and wit. Having been a nurse and a lecturer working in the NHS, she’s a keen defender of this vital public service.
The series DBS and Me on YouTube has over 1 million views so far.
Global brand film, shot on Canon 7D and 5D in London and Barcelona.
Everyday human moments.
A version of this film was designed to open the Nokia World event at the Excel Centre. This pre-visualisation by Unit Post, shown below, gives an idea of what it looked like.
Shot in Europe, Asia and Africa, with animated content by The Mill in London.
The film was launched across 150 countries with a 30 sec TVC cut.
Below is the specially designed version as shown on the 60ft, 180 degree screen in the Ericsson Studio in Stockholm.
Nokia's most successful viral with over 2.5 million hits.
Trailer from a 30 minute documentary.
On The Line brings Ericsson's rich history of innovation to life told by those who helped change the way we communicate.
On The Line is not about products or services. Instead it highlights Ericsson's personality, its people's values - and the moments where sparks of imagination and innovation changed everything.
The beginning of it all.
Commercial, Italy
TVC for Dove Hair
'The Power of a Signarure'
UK TV Advert for Cancer Research encouraging people to leave a legacy gift in their will.
Global TVC.
Commercial for Samsung Europe
Commercial.
Shot entirely on the Nokia Lumia phone.
Behind the scenes.
9 weeks, 15 countries, and around 100 Lumia enthusiasts.
One question: "Why do you love your Lumia?"
Results: 40 commercial & cinema cuts, 12 films for YouTube and over 4000 photographs.
Global Commercial
Documentary short, following aspiring young advertising creatives, as they undertake the challenge to produce a commercial in just 48 hours.